RANGER WTS 2023

After several years' collaboration with our client Ranger Design, we were commissioned to redesign its exhibition space for the Work Truck Show in Indianapolis, a benchmark event in the commercial vehicle industry, bringing together the latest innovations in models, technologies and solutions for transport professionals.

The layout was designed diagonally to align the stand with the angle formed by the two main aisles surrounding it, optimizing visibility and accessibility.

Five vehicles were integrated into this large surface area, allowing a wide variety of configurations of their flagship products to be presented.

Two large arches in the brand's colors provide structure and height to the space, reinforcing the stand's visual presence at the show.
Two meeting rooms have been set up to provide confidential spaces dedicated to professional exchanges. Finally, an innovation zone has been designed to host conferences and unveilings, while keeping the rest of the stand open to allow visitors to move freely around this area.