LEGEND FLEET

After several years' participation in the Work Truck Show in Indianapolis - a key event in the commercial vehicle industry - our customer Legend Fleet wanted to take a step forward with a bolder, more imposing layout.

With a strong visual identity, driven by highly saturated red and black hues, and a brand universe articulated around the “Legend of the Road” concept, our mission was to design a striking stand that reflected their image.

Keeping the same surface area as previous years, and reusing certain existing elements, we redesigned the space around a central red block, placed on a grey surface evoking asphalt, to materialize the innovation zone.

A large black arch structures and encompasses the whole, providing verticality and visibility from a distance. It is accompanied by a suspended roof, graphic and symbolic, reminiscent of a long straight line of road crossing the sky - like the reflection in the windscreens of the vehicles embodied by the true legends of the road.