FORUM - ICSC

Groupe Forum was recently created by the merger of three real estate companies across Canada. The new brand image is bright, dynamic and vibrant. The company wanted to launch its new branding at the real estate industry's annual meeting, Toronto's ICSC 2018. A Wow effect was in order!

The booth had to host various meetings, showcase the real estate portfolio, stand out through the crowd of competitors and, above all, be very inviting. We designed a plan and layout that allowed for this.

We created modular counters that could accommodate 2 types of meetings and increase storage space. The materials and colors chosen create a pleasant, modern atmosphere. The height of the walls gives the stand a grandiose appearance, while the arches above the counter create a warm space for welcoming and meeting visitors. A flawless design!