DALS LIGHTING - 2023

Twice a year, our customer Dals Lighting, presents its new collections at the LightOvation show at the Dallas Market Center. As in previous years, the aim of our intervention is to rethink the space in an innovative way, while promoting the customer's products.

For this edition, the main challenge was to reintroduce warmth into an environment marked by a strong dominance of black and white. The reception and hospitality areas were redesigned to make them more user-friendly, while at the same time redefining the itineraries to structure two key spaces: one dedicated to showcasing intelligent lighting solutions for the home, the other devoted to the new ranges of decorative pendant lights.

The reception area was designed to be both functional and distinctive, thanks in particular to a graphic wall featuring the faces of the company's employees - a strong architectural gesture that anchors the brand in human values. The product zones were conceived as real showcases, combining technological demonstration and immersive atmosphere, to enable visitors to fully perceive the performance and aesthetics of the luminaires.